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SRM Institute of Science and Technology: 25× more leads from one admissions funnel
SRM IST · Ramapuram
25×
more leads — with every rupee tracked to cost per conversion.
Admissions lead dashboard
Campaign overview
All channelsDate range
Leads per monthBeforeAfter optimisation
SRM IST · Ramapuram25×
more leads — with every rupee tracked to cost per conversion.
Landing page conversion
Before5%
After80%
858,865website visits
35,425leads captured
+501%organic traffic, plus 3,000+ conversions
01 · The challenge
A six-figure media budget that had to prove every rupee
SRM Institute of Science and Technology’s Ramapuram campus needed more admission enquiries from a six-figure paid media budget — and a clear view of what each one cost.
Key landing pages converted only 5% of visitors, so most of the traffic the budget paid for never became an enquiry.
02 · Our approach
Content, distribution and relentless optimisation
We treated admissions like a product funnel: attract the right students, spend where it converts, and keep testing the pages in between.
01Content
A new lead magnet, plus search engine marketing for existing and new content, lifted traffic for target key phrases by more than 400%.
02Distribution
We tracked cost per conversion across every channel and moved budget away from anything that wasn’t converting at the target cost.
03Optimisation
Multivariate testing raised conversion on key landing pages from 5% to 80% — together with the extra traffic, that meant 25× more leads.
03 · The solution
A lead magnet, paid social, search and a lead desk — working as one funnel
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Conversion 5% → 80%
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2.1k likes184 comments
Scholarships, placements and a campus you’ll love. Get the free course guide today.
Hi Priya! Here’s your course guide
Course-guide.pdf
Can I book a campus visit?
Of course — pick a slot:
Sat 10:00Sat 14:00
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Campus visits — book a slot this weekendMeet faculty, see labs and hostels, and get your questions answered.+400% traffic on target key phrases+501% organic
“If a channel wasn’t converting at the target cost, the budget moved — every week. That discipline is how 5% became 80%.”
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Performance marketing team
5% → 80%landing page conversion
3,000+conversions
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