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EducationDigital marketing

Casagrand International School: 10,297 admission leads across three campuses

IndustryK–12 education
ServicesMeta ads, website, content, social
PeriodOct 2024 – Jun 2025
Outcome414 admissions
Admissions season 2024–2510,297 admission leads across three campuses, October 2024 to June 2025.
Perumbakkam5,074 leads · 288 adm.
Thiruvanmiyur2,193 leads · 50 adm.
KVR3,030 leads · 76 adm.
10,297admission leads generated
414admissions across three campuses
5,074leads for the Perumbakkam campus alone
01 · The challenge

Fill three campuses in one admissions season

Casagrand International School needed a steady flow of qualified enquiries for the 2024–25 academic year across its Perumbakkam, Thiruvanmiyur and KVR campuses.

With three campuses to fill, results had to be tracked campus by campus — leads and admissions, from October through June.

02 · Our approach

A Meta-led strategy, backed by the website and content

The strategy centred on Meta ads, supported by a website that converted visitors and a steady stream of content that kept families engaged through the season.

01

Website optimisation

A user-friendly, mobile-responsive and SEO-optimised site that improved organic visibility and overall performance.

02

Content marketing

A content calendar covering education topics and school updates, showcasing achievements, faculty and unique programmes.

03 · The solution

Ads, content and a website working as one

Illustrative screens · drag to explore
“Meta ads did the heavy lifting — but it was the website and a steady content calendar that turned attention into admissions.”
Geek Logics
Digital marketing team
2,193leads · Thiruvanmiyur campus
3,030leads · KVR campus
Next projectRohini Silver Screens