← All work
Rohini Silver Screens: a theatre rebrand that made national news
98,527people reached by one teaser campaign post
29,771engagements on the same post
15+YouTube channels covered the relaunch
01 · The challenge
Tell a whole city that a landmark theatre had been reborn
Rohini Silver Screens was renovating its screens and needed Chennai to notice — a new identity, a new experience, and a reason to come back.
The rebrand had to work everywhere a moviegoer looks: on screen, outside the theatre, on TV, in newspapers and across social media.
02 · Our approach
Identity first, then a campaign that spread on its own
We built the brand from the ground up, then launched it with a teaser campaign aimed at the public and at news agencies — without reaching out to them directly.
01
Identity creation
Logo and tagline, stationery design and the brand strategy behind them.
02
Branding everywhere
In-screen, theatre outdoor, TV and newspaper ads, concession packaging, special tickets, signage and PR.
03
Social and web
Weekly movie updates, offers and hashtag trends — plus a website with integrated bookings, SEO and tracking.
“The teasers were built to be found, not pitched — and the news picked up the story using the exact keywords we used in the campaign.”
Geek Logics
Brand and campaigns team
NDTV · India Todayamong the national channels that featured the relaunch
Trendsetterother theatres followed Rohini’s lead
Next projectWorld Green Economy Summit